Why Every Business Website Needs an “About Us” Video

When someone lands on your website, they’re not just looking for products or services – they’re looking for trust. Before they make an enquiry, book a meeting, or hit “buy,” they want to know who you are and what your business stands for. That’s why an “About Us” video can be one of the most powerful assets on your site.

Putting a Face to the Brand

People connect with people, not logos. An “About Us” video allows you to show the team behind the business, giving visitors a sense of the personalities, expertise, and values that drive your work. This human connection builds trust faster than text or images ever could.

Sharing Your Story in Seconds

Attention spans online are short. A well-made video communicates your story – your history, mission, and what makes you different – in a concise, engaging way. Instead of expecting visitors to read long paragraphs, you can convey the same message in a format that’s quick, accessible, and memorable.

Building Authority and Credibility

Professional video content signals professionalism. It tells potential customers that you invest in your brand and care about how you present yourself. This authority can be the difference between someone choosing you or scrolling to a competitor.

Boosting Engagement and Conversions

Videos keep visitors on your site longer and increase the chance they’ll take the next step. Whether it’s making an enquiry, booking a consultation, or clicking “add to cart,” an “About Us” video acts as a warm handshake that builds confidence to move forward.

Strengthening Your Unique Selling Point

Every business claims to be “different” – but video lets you show it. From your company culture to your customer-first approach, an “About Us” video highlights what makes you unique in a way that’s authentic and persuasive.

In my opinion....

An “About Us” video isn’t just a nice touch – it’s a strategic tool. It humanises your business, builds credibility, and makes your website more engaging. In a digital landscape where competition is only a click away, that personal connection could be exactly what turns a visitor into a loyal customer.